The message is clear at North Melbourne in 2015; it’s time to GET REAL.
With a team full of talent, experience and skill, the club is poised to take the next step after two finals wins last season.
‘GET REAL’ is more than just a gimmicky tagline designed to sell memberships. It is a bold and honest statement that aims to galvanise players and supporters.
North is one of the few genuine and authentic grass-roots clubs left in the competition. For more than 145-years, our team has played football the way it was meant to be played; with tremendous courage and an iron-willed determination to succeed.
Our players are REAL footballers who love getting their hands dirty, putting their head over the ball and going in hard when it’s their turn. They show no sense of entitlement and bleed for the royal blue and white jumper. They’re proud to represent the club and always fiercely defend it. When they run out, opposition players know they’re in for a hell of a fight.
On the field in 2015, things will GET REAL.
We exist solely for our love of the game and a commitment to our members, supporters and community. Our successes have been well earned and are the reward for hard work and unwavering passion and pride. We always acknowledge and embrace our fans’ loyalty and generosity. North Melbourne is in our name and in our hearts. We strive to be the AFL’s most inclusive and accessible club and welcome those who share our values.
We are proud of our past innovations and we are motivated by those to come. Rather than follow the pack we have always determined our own path. We take pride in being bold, daring and imaginative. We work at it. We plan for it. We demand it. Football is a game and a business that is only for the brave. We share a fighting spirit that constantly drives us to overcome challenges, to relentlessly give our best and to achieve the impossible.
When you become a part of the North Melbourne family, you GET REAL.
Our reputation for persistence and courage on and off the field has grown, and Shinboner Spirit has come to mean so much more. It is a deeply held value of our club. You can’t fake Shinboner Spirit – you either have it or you don’t. It identifies us as people with character and commitment, who can be relied on to give our best – every time. We are proud to be Shinboners.
GET REAL and share the Shinboner Spirit.
We’ve remained a real club filled with hardworking people who live and breathe for North Melbourne. We are united. We are strong. And we are growing. But, it’s our future that drives and excites us. We live for our next game and our next premiership. Our past is a credit to those who went before us but now is our opportunity to earn a place in the North Melbourne history.
So what do you get when you support North Melbourne? You GET REAL.
