North Melbourne is pleased to welcome Stomping Ground Brewing Co as its Official Beer Partner.

A two-time Champion Large Independent Brewery, Stomping Ground's beverages will be showcased at some of North Melbourne's major events, including the iconic North Melbourne Grand Final Breakfast, the Syd Barker Medal and AFLW Club Champion award nights, and AFLW matches at Arden Street Oval.

Stomping Ground will also be the club’s Official Partner for AFLW Pride Round in 2025 as part of its ‘Giving Ground’ program, which supports a range of social causes, including LGBTQIA+ inclusion.

North Melbourne chief commercial officer Orry Lack said the club looked forward to working with Stomping Ground across its events.

“We’re excited to partner with a fellow proud Melbourne brand, with a real focus on quality and innovation and a shared commitment to the community,” Lack said.

“Stomping Ground has a great range of beverages to suit all tastes, including alcohol-free options, and we look forward to highlighting this through this partnership.”

Stomping Ground co-founder Justin Joiner shared his excitement for the partnership.

“We are thrilled to be partnering with the North Melbourne Football Club. 

“The Kangas are a fantastic Melbourne organisation full of great people. We love the way they engage authentically with their community, and we share their passion for championing diversity and inclusion.

“With the AFLW team entering the finals on top of the ladder and the men’s team full of young stars and on the way up, it's a great time to get on board. 

“We can’t wait to get started!” 

Founded in 2016 by Steve Jeffares, Guy Greenstone and Justin Joiner, Stomping Ground has grown into Australia’s Champion Large Independent Brewery (2021, 2024) with three beer halls across Melbourne.

With a team of over 150 diverse and talented people, Stomping Ground have been consistently and passionately supporting the arts, sport, local charities, schools and community groups since day one through their ‘Giving Ground’ initiatives.

Use the code ‘NMFC’ at Stomping Ground’s online store to receive 10% off until midnight on Sunday, November 17, 2024.