North Melbourne is delighted to welcome new sports supplements brand, INC (International Nutrition Company), as its official sports supplement and performance partner.
The INC brand will be strongly aligned to the skills and expertise of the Kangaroos’ senior coaching group with logos placed alongside Brad Scott in the coaches box and on the team’s match-up boards on game days.
Chemist Warehouse, which sells INC products in Australia, has also joined the club as its official ball partner.
The Chemist Warehouse logo will take pride of place on the club’s footballs at home games and during training sessions at Arden Street.
North CEO and Managing Director Carl Dilena said the deal with INC and Chemist Warehouse is a huge boost to the club.
“We are very excited to welcome INC and Chemist Warehouse on board and will work closely with both brands to develop a long and mutually beneficial relationship,” Mr Dilena said.
“There a some great synergies between North Melbourne, INC and Chemist Warehouse and we know our fitness and conditioning programs will be further enhanced by this new partnership.”
INC will provide the Roos with high quality sports supplements products, approved and tested in accordance with AFL guidelines, for the next two years.
Chemist Warehouse Chief Operating Officer, Mario Tascone, commented he’s delighted to be entering into a partnership with one of the AFL’s most exciting and promising teams.
“We see North Melbourne as a club on the rise and are thrilled at the prospect of INC, growing with the Kangaroos over the next two seasons and beyond,” Mr Tascone said.
“We’re confident that the INC product-line will maximise and support North’s training programs and help its players reach their goals.”
INC believes in uncompromised quality and innovation and has developed a range of customised products for all types of athletes.
“INC’s partnership with North Melbourne represents a significant step for the brand as a new player in the sports supplements category.” Mr Tascone went on to say that “with new and innovative products being developed we are confident that INC will become Australia’s leading sports supplements brand”.
Since 2011, North players have missed the fewest games from soft tissue injuries and recorded the lowest recurrence of injuries in the AFL.
“North Melbourne is a league leader in the fitness and conditioning area and we’re aiming to continue to build on our player availability numbers and fitness levels by utilising INC’s expertise and support,” Mr Dilena added.
