The first ever 'NMFC Platform' social media initiative has been declared a resounding success with the designated hashtag trending Australia-wide.

Despite the disappointing result, #NMFCPlatform was Tweeted and re-Tweeted endlessly during the match against Fremantle, especially by a few lucky supporters elected to sit in a special area on Level 2 at Etihad.

Encouraged to post their game-day analysis via the hash tag #NMFCPlatform, the fans were joined by Majak Daw, Nathan Grima and Brad McKenzie and were given comfortable beanbags to lay on.


With the best view in the house, it was the perfect setting for those involved.

Tweets with the hash tag #NMFCPlatform reached more than 67,000 Twitter accounts during the afternoon.