North Melbourne will be drawing on its famed SHINBONER SPIRIT like never before in 2016 and beyond.
The envy of all clubs, Shinboner Spirit encapsulates everything about being a true North person; being Bold, having a sense of Belonging, being Real and Never Beaten.
The club’s new membership campaign titled SHINBONER SPIRIT, ONE & ALL, celebrates its rich history and paves the way for a bright future.
From the courage shown by the current players and past greats on the field, to the passion of tens of thousands of rusted on members in the stands, Shinboner Spirit has defined North Melbourne for almost 150 years.
Since 1869 there has been something unique about North Melbourne – hard to define, but unifying and incredibly powerful.
It’s what sets us apart and the Shinboner Spirit is, and always has been, very much the essence of the club.
We strive to be the most inclusive and accessible team in the AFL, and pride ourselves on being accessible to our fans. If you’re a North member, you’re a part of the family.
Throughout the years, our reputation for persistence and bravery on and off the field has grown and Shinboner Spirit has come to mean so much more.
It is a deeply held value of our club.
You can’t fake Shinboner Spirit – you either have it or you don’t. It identifies us as people with character and commitment, who can be relied on to give our best – every time.
There was blood on the apron of the early abattoir workers, and we’ve left our blood on the ground in countless games since; as Shinboner of the Century, Glenn Archer acknowledges, the embodiment of Shinboner Spirit as a North Melbourne person is a mere expectation.
“To me, the Shinboner Spirit is about going as hard as you can at every contest. Being bold and brave, I think that’s something that you walk into this club, it’s a given; you’ve got to have it.”
Make no mistake, this is no modern day marketing invention – it’s a genuine expression of our origins and it is a deeply held value of our club, our team and our supporters.
Over the last five years, this club has made some enormous strides forward on and off the field. Our membership numbers continue to go from strength to strength as our once crippling debt continues to dwindle year on year.
Not to mention we’re coming off consecutive Preliminary Final appearances.
This is without doubt the strongest position the club has been in since the turn of the millennium, and the time is now to share in the pride of the Shinboner Spirit.
VISIT THE 2016 MEMBERSHIP WEBSITE OR CALL 1300 KANGAS (1300 526 427) FOR MORE INFORMATION.
