The continued success of North Melbourne’s community arm, The Huddle, will see it extend its footprint across Melbourne.
With plans well underway to duplicate the successful work of The Huddle in growing western suburbs, the Roos' own Majak Daw said he could see the benefits of a base in Werribee.
"The demographics are changing, that's where most of our fans are going to come from, it's pretty important, not only are we building our fan base but we're giving back to the community," Daw told the ABC’s Ben Lisson.
"Growing up in Werribee and also playing there, there's a massive influx of refugees out in Werribee. It will be a great thing out there."
The Scanlon Foundation was vital to the introduction of The Huddle, and Peter Scanlon said he agreed to throw his support behind it after the club fought to remain in Melbourne in the late 2000's.
"There was an agreement, that (North) would attempt to be the best in the AFL at linking back to its community,” Scanlon said.
“If they were prepared to do that in a non-token way I was prepared to put in a lot of support, which has led to The Huddle.”
Scanlon said The Huddle was now the envy of the league.
"Most of them (other clubs) are studying how North Melbourne do it. I suspect most people couldn't have thought they'd achieve what they've achieved because it is quite remarkable."
North captain Andrew Swallow agreed, and said Werribee would be a good fit for the next Huddle base, particularly with the club’s alignment with the Tigers' VFL side.
"To be a really successful club, you need to have really strong roots within your community," Swallow said.
North isn't limiting The Huddle’s work to Victoria. The club has confirmed it is investigating setting up its community program in Tasmania once it finalises a new deal to play AFL games in the nation’s southern-most state.