Anytime Fitness has strengthened its partnership with North Melbourne, signing on as the official high-performance partner for 2018.

In a first for the club, the partnership will see the creation of ‘Anytime Fitness High Performance Moments’, which will provide fans with key match day statistics from North players including distance covered, top speed and acceleration.

Anytime Fitness will also feature on high performance staff apparel and will work closely with North players to develop instructional videos on key workouts players undertake.

North High Performance Manager, Jona, Segal, said the partnership will bring a new level of analysis to supporters.

“We track player workloads carefully and the partnership with Anytime Fitness gives our fans a front-row-seat to what this looks like,” Segal said.

“Our game has come a long way over the years and access to statistical information like this for our supporters is new and exciting.”

As the biggest fitness community in Australia, Anytime Fitness is committed to ensuring its members live a healthy lifestyle and reach their fitness goals; a commitment shared by North’s high performance team.

Anytime Fitness multi-site owner and Chair of the Anytime Fitness Victoria Marketing Group, Fred Drew, said the new aspect to the partnership would help with member training plans and fitness goals.

“We have over 500,000 members across 487 gyms nationally, and we pride ourselves on providing our customers with highly trained individuals and expert training advice,” Drew said.

“This will provide us with an opportunity to work with a team that not only shares our high performance ethos, but allows us to provide engaging and educational content to support our members through our Anytime Workouts app.”

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